TMR Multimedia: Partners

Projects:

I Found Love At A Kmart Store

Already a pioneer in the field of guerilla marketing TMR scored an advertising coup with the debut of Kmart’s national I Found Love At A Kmart Store campaign. TMR developed a country & western song entitled “I Found Love At A Kmart Store” which it pitched to Kmart as part of a proposed guerilla marketing campaign. Kmart and its advertising agency, Grey Worldwide, were so excited about the song they used it as the foundation for a national TV ad campaign for Kmart. The song was recorded by multi-platinum country star Darryl Worley, whose other hits include "Have You Forgotten" and “If Something Should Happen.”

Kmart Ads-View
Kmart Song-Listen

50 Ways to Look Busy at Work -- Even When You're Not

For millions of workers across America, it’s not how busy they are at work that counts, but how busy they look. Now, thanks to TMR Multimedia, workers all over the country can learn how to look busy at work even when they’re not, and actually be commended for doing so! The 50 best Looking Busy techniques are explained in depth in the upcoming book, Looking Busy – 50 Ways to Look Busy at Work Even When You’re Not, illustrated by Pulitzer Prize-winning author editorial cartoonist, Jim Morin.

Read the NY Post article about Looking Busy
Watch the CBS news story about Looking Busy
Watch the KCAL news story about Looking Busy

Ad Spies
TMR created the country's first major guerilla marketing concept, called Ad Spies. These strategically placed “ordinary” people infiltrate crowds and deliver word-of-mouth advertising cloaked in everyday conversations. Unwitting captive audiences are subjected to subliminal advertising messages that appear on the surface to be casual, social banter.

Home Alien Abduction Verification Kit
Now everyone can prove their alien encounters thanks to the Home Alien Abduction Verification Kit. The kit comes complete with everything an abductee needs to prove an other-worldly abduction including an official photograph of the alien encounter and a certificate of authenticity from the National Alien Sighting Association (NASA). There is also a newspaper article detailing the abduction and a latex glove used in the actual alien physical examination of the abductee. The kit includes a choice of personalized photos authenticating the encounter: Aliens and abductee partying in a bar or an intimate physical examination of the abductee aboard the alien vessel.
Home Alien Abduction Verification Kit Website

The Law Store
TMR created The Law Store as a legislative candy shop that allows businesses and residents to effectively take control of their city’s legislative policy. Because the municipal charters in virtually every U.S. city contain language that enables citizens to amend the city charter, as well as draft, pass, implement and/or repeal ordinances. Simply put, if a majority of voters want – and vote for - a proposed law, it becomes law… as long as it’s not in conflict with prevailing state and federal laws.
The Law Store Website
Voice of America news story

From You Make the Laws

Pre-Paid Auto
Created by TMR for Toyota, the Pre-Paid Automotive Savings Plan allows families to make monthly deposits into an interest-bearing savings account designated specifically for a future automotive purchase. By putting a small monthly deposit into an interest-bearing prepaid automotive savings account, individuals can, over time, accumulate enough to buy a vehicle outright, or save enough for a substantial down payment.

WPRZ – The Prize
An all-prize, all-the-time format which allows viewers/listeners to win prizes and/or cash 24 hours a day by tuning into a TV, radio and/or internet outlet. Viewers are able to win the featured prizes by participating in a vast array of ongoing contests, games and other fun-filled entertaining activities via telephone, online and other interactive vehicles. For the first time in radio/television history the prize giveaways are not the incentive to tune into the programming. They ARE the programming.

Ringers
From politics to sports, and from entertainment to religion, Ringers are paid dinnertime conversationalists who show up at a person’s home ready to converse on myriad topics. Not just actors playing a part, the Ringers stable includes professors, scientists, politicians, theologians, celebrities, authors, and a diverse array of experts in their respective fields.

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